Posted by fast seo
The business of optimizing websites for search engines is an immensely difficult, convoluted task. It requires a massive amount of knowledge, an incredible dedication to keeping up with one of the fastest moving industries on the planet and a ruthless addiction to testing and analytics. Here's my list of some of the reasons SEO/M is so challenging (not that I don't love it, of course):
* Search Engine Guidelines & Offerings
The search engines constantly refine their parameters for inclusion, acceptable practices and even display properties. In the past 2 years, we've seen major events like nofollow, the introduction of Webmaster Central, new guidelines on paid links, policies related to supplemental results at Google, the launch of Yahoo! Site Explorer, the Sitemaps program and dozens more.
* Crawling & Accessibility
Dynamic parameters, frames, non-HTML content (PDFs are indexable, Word documents are, too, but Flash is still on the fence and a lot of Java and AJAX doesn't function at all), factors determining crawl depth (inlinks, subfolders, fresh content, duplicate meta data) - all of these change regularly and require constant attention.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment