Sunday, April 26, 2009
Websites for Fun and Profit
Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the system that information is knowledge, power, and ultimately money, you can see how people often have a vested interest in outing other peoples techniques, or keeping them secret. You also learn very quickly that who you can trust is extremely important. Everyone has their own code. Mine personally is started with - ""their are no hats, only goals". With the essence of that being that only illegal techniques are truly crossing the line, but everyone has to determine their ultimate level of risk and reward (similar to investing or anything else). Hats are bullshit. Techniques and code should be determined by one’s career choice and goals.
Websites for Fun and Profit
Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the system that information is knowledge, power, and ultimately money, you can see how people often have a vested interest in outing other peoples techniques, or keeping them secret. You also learn very quickly that who you can trust is extremely important. Everyone has their own code. Mine personally is started with - ""their are no hats, only goals". With the essence of that being that only illegal techniques are truly crossing the line, but everyone has to determine their ultimate level of risk and reward (similar to investing or anything else). Hats are bullshit. Techniques and code should be determined by one’s career choice and goals.
Websites for Fun and Profit
Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the system that information is knowledge, power, and ultimately money, you can see how people often have a vested interest in outing other peoples techniques, or keeping them secret. You also learn very quickly that who you can trust is extremely important. Everyone has their own code. Mine personally is started with - ""their are no hats, only goals". With the essence of that being that only illegal techniques are truly crossing the line, but everyone has to determine their ultimate level of risk and reward (similar to investing or anything else). Hats are bullshit. Techniques and code should be determined by one’s career choice and goals.
Friday, April 24, 2009
SEO Since
Monday, April 20th, 2009: Today I celebrate the completion of my first decade in search. I have been waiting for this day with some trepidation for the past 6 months or so. I am not really sure why or even what this anniversary really means. Does it mean that I am some sort of expert? Well, anything is possible. Or does it mean that I have wasted the past decade with little to show in an industry that my friends and family can hardly even understand? Hmm, I hope not. In truth, it means I not only have a job that I like, but a career that I love.
I represent one of a hundred or maybe even a thousand tenured SEO professionals in the world who have spent their time doing and not blogging about doing. The only notoriety that we typically gain is the word of mouth referrals from our happy clients. To some of us, these clients have become more like friends. These friends make what we do just that much more rewarding. I cannot even imagine doing anything else and came to the realization several years ago that I am going to spend the rest of my life with a career centered around the web. I guess only time will tell what that Tuesday morning in 1999 really started.
I represent one of a hundred or maybe even a thousand tenured SEO professionals in the world who have spent their time doing and not blogging about doing. The only notoriety that we typically gain is the word of mouth referrals from our happy clients. To some of us, these clients have become more like friends. These friends make what we do just that much more rewarding. I cannot even imagine doing anything else and came to the realization several years ago that I am going to spend the rest of my life with a career centered around the web. I guess only time will tell what that Tuesday morning in 1999 really started.
Simple SEO Changes to Improve Unexpected Rankings
You may notice that some of your blog posts are drawing search engine traffic for particular search phrases and keywords (especially if your blog has had some time to establish itself with search engines). Even if you are doing keyword research prior to writing posts, you’ll almost definitely see that some of these phrases that are producing traffic are not something that you had intentionally targeted. While this is a nice surprise, it also means that there is likely more potential if you’re willing to make some small, but significant, tweaks.
If you’re drawing search traffic from a phrase that you’re not targeting, it probably means that you could be ranked even higher, and draw even more traffic as a result, if you make some changes to optimize your post accordingly. Just because a post was published at some point in the past doesn’t mean that it can’t be modified and made to be more effective.
In this post we’ll look at a few simple changes that can be made to improve upon these unintentional rankings. By taking a relatively small amount of time to recognize these opportunities and act on them, you could be setting yourself up for significantly more search engine traffic on an on-going basis.
First of all, you’ll need to find the keywords and phrases that are already driving traffic to your site. These are the search terms that you know are already producing results, so making a small effort to move up in the rankings is well worth your time. If your post is ranked 5th in Google for a particular phrase without even attempting to optimize the page, you may be able to quickly improve to the 1st or 2nd spot and see a noticeable increase in traffic. Repeat this process for a few different posts and the results will add up.
As an example, I have a post on my primary blog that has steadily attracted search traffic for the past six months or so. It’s not a ridiculous amount of traffic each day, but it does come from some fairly competitive search phrases and it is consistent every day, which adds up over the span of a month. I recently spent a few minutes to look into which search phrases were sending traffic to this post and I was surprised to see that I was ranked 4th in Google for a phrase that didn’t seem to be optimized. I made a simple change in just a couple of minutes and within a few days the post had moved to the #1 spot for that same phrase. Since then search traffic has been up consistently for that phrase.
To find these opportunities for your own blog, look at your stats from Google Analytics (or a similar program) and see what search phrases are sending traffic to your site. Most likely these phrases will be leading traffic to a particular post rather than to your homepage, which means you can simply optimize that post to more effectively target the phrases that are already sending traffic. Just look through the phrases that are sending traffic and you’re sure to find some that could be more productive. Personally, I start with the ones that are sending the most traffic since they have potential for the best results.
In addition to looking at Google Analytics, you can also use Google Webmaster Tools. Webmaster Tools will show you some valuable data under “Statistics” and “Top Search Queries.” This will show you 20 phrases where your site is ranking well, and 20 phrases that are sending the most traffic to you. You may find some items on this list that surprise you a little bit. If they surprise you, it probably means that you weren’t intending to draw traffic from these phrases and there should be some room for improvement.
So now that you have identified a few phrases to work with, what should you do? Here are a few simple suggestions.
1. Page Titles
Page titles are the most significant on-page factor for search engine rankings. If your post is ranking very well for a particular phrase that is not exactly used in your page title, you should be able to see some improvement in the ranking if you change your page title to include this phrase. If you’re using WordPress and the All-In-One SEO Pack Plugin this is very easy. From the example that I used earlier, I didn’t remove anything from the existing title, I simply added a two-word phrase that was already producing the search traffic. As a result, with no other effort, that was enough to jump a few spots in the rankings.
2. Add New Internal Links
By adding more internal links to a particular post you will be indicating to search engines that the post is important. This is a pretty simple process, but one that most of us don’t take the time to do. If you’re blog has been around for a while you have plenty of places where you can add internal links. Go back and find posts on related topics and add a link in the content of the page or at the beginning or end of the post. Also, look for opportunities to link from any significant pages on your blog.
3. Change Anchor Text
Another factor that will influence search engine rankings is the anchor text that is used on links that point to that post. You can obviously control the anchor text used on your internal links, so take a few minutes and see what anchor text you are currently using on these links and see if it could be optimized to match the phrase that you are now targeting.
The anchor text of links from other sites to this page will also be significant, but you may or may not be able to change that. In most cases the best you could do is to contact the other blogger or website owner and ask them if they mind changing the anchor text on a particular link. I know some people do this, but I can’t say that I have ever asked someone to change the anchor text on their site for me.
4. Meta Description
While meta descriptions are not going to make a big difference in terms of rankings, an effective description is capable of improving the click-through-rate from the SERPs. For example, if your page is ranking 3rd in Google for a particular phrase, you could enter a description that will do a better job of attracting clicks from those searchers and you may find a 10% in traffic without moving up in the rankings. Again, this is something that you can easily do with the All-In-One SEO Pack Plugin.
5. Add to the Content of the Post
One of the best ways to help a post draw more traffic on an on-going basis is to make the post more useful. Most of us don’t take the time to improve our old posts, but the time can be a good investment in some cases. By making adding new or updated content you will be making the post more useful and hopefully it will attract more links in the future because it continues to be valuable. And more links mean possible improvement in rankings.
6. Write a Follow Up Post
I rarely write posts to target a specific word or phrase, but I did so about a year ago with a post on my primary blog. After a while the post attracted some links and moved up to the number one spot for the targeted phrase. After that I thought it would be nice if I could get a second post to rank well for that phrase, so I published a follow up. Since my site was already recognized by Google as a good source of information for this phrase it was pretty easy to get a second post to rank for the same phrase. Before long I had the first two spots in Google for the phrase pointing towards my two posts.
If you have a page that is ranked very high, this is a very achievable way to grab an even higher share of the traffic for this phrase. However, most of us (including me) rarely think to do this. Take a look at your posts that are ranking well, most likely you’ll find some opportunities where you could write a follow up post to target the same phrase.
Reminder:
One thing that should be pointed out here is that any changes made can also affect your rankings for that post and other search phrases. So if the post is already ranking well for your targeted phrase and you see another phrase that also is sending some traffic, you won’t want to abandon the targeted phrase by making changes that will be counterproductive.
If you’re drawing search traffic from a phrase that you’re not targeting, it probably means that you could be ranked even higher, and draw even more traffic as a result, if you make some changes to optimize your post accordingly. Just because a post was published at some point in the past doesn’t mean that it can’t be modified and made to be more effective.
In this post we’ll look at a few simple changes that can be made to improve upon these unintentional rankings. By taking a relatively small amount of time to recognize these opportunities and act on them, you could be setting yourself up for significantly more search engine traffic on an on-going basis.
First of all, you’ll need to find the keywords and phrases that are already driving traffic to your site. These are the search terms that you know are already producing results, so making a small effort to move up in the rankings is well worth your time. If your post is ranked 5th in Google for a particular phrase without even attempting to optimize the page, you may be able to quickly improve to the 1st or 2nd spot and see a noticeable increase in traffic. Repeat this process for a few different posts and the results will add up.
As an example, I have a post on my primary blog that has steadily attracted search traffic for the past six months or so. It’s not a ridiculous amount of traffic each day, but it does come from some fairly competitive search phrases and it is consistent every day, which adds up over the span of a month. I recently spent a few minutes to look into which search phrases were sending traffic to this post and I was surprised to see that I was ranked 4th in Google for a phrase that didn’t seem to be optimized. I made a simple change in just a couple of minutes and within a few days the post had moved to the #1 spot for that same phrase. Since then search traffic has been up consistently for that phrase.
To find these opportunities for your own blog, look at your stats from Google Analytics (or a similar program) and see what search phrases are sending traffic to your site. Most likely these phrases will be leading traffic to a particular post rather than to your homepage, which means you can simply optimize that post to more effectively target the phrases that are already sending traffic. Just look through the phrases that are sending traffic and you’re sure to find some that could be more productive. Personally, I start with the ones that are sending the most traffic since they have potential for the best results.
In addition to looking at Google Analytics, you can also use Google Webmaster Tools. Webmaster Tools will show you some valuable data under “Statistics” and “Top Search Queries.” This will show you 20 phrases where your site is ranking well, and 20 phrases that are sending the most traffic to you. You may find some items on this list that surprise you a little bit. If they surprise you, it probably means that you weren’t intending to draw traffic from these phrases and there should be some room for improvement.
So now that you have identified a few phrases to work with, what should you do? Here are a few simple suggestions.
1. Page Titles
Page titles are the most significant on-page factor for search engine rankings. If your post is ranking very well for a particular phrase that is not exactly used in your page title, you should be able to see some improvement in the ranking if you change your page title to include this phrase. If you’re using WordPress and the All-In-One SEO Pack Plugin this is very easy. From the example that I used earlier, I didn’t remove anything from the existing title, I simply added a two-word phrase that was already producing the search traffic. As a result, with no other effort, that was enough to jump a few spots in the rankings.
2. Add New Internal Links
By adding more internal links to a particular post you will be indicating to search engines that the post is important. This is a pretty simple process, but one that most of us don’t take the time to do. If you’re blog has been around for a while you have plenty of places where you can add internal links. Go back and find posts on related topics and add a link in the content of the page or at the beginning or end of the post. Also, look for opportunities to link from any significant pages on your blog.
3. Change Anchor Text
Another factor that will influence search engine rankings is the anchor text that is used on links that point to that post. You can obviously control the anchor text used on your internal links, so take a few minutes and see what anchor text you are currently using on these links and see if it could be optimized to match the phrase that you are now targeting.
The anchor text of links from other sites to this page will also be significant, but you may or may not be able to change that. In most cases the best you could do is to contact the other blogger or website owner and ask them if they mind changing the anchor text on a particular link. I know some people do this, but I can’t say that I have ever asked someone to change the anchor text on their site for me.
4. Meta Description
While meta descriptions are not going to make a big difference in terms of rankings, an effective description is capable of improving the click-through-rate from the SERPs. For example, if your page is ranking 3rd in Google for a particular phrase, you could enter a description that will do a better job of attracting clicks from those searchers and you may find a 10% in traffic without moving up in the rankings. Again, this is something that you can easily do with the All-In-One SEO Pack Plugin.
5. Add to the Content of the Post
One of the best ways to help a post draw more traffic on an on-going basis is to make the post more useful. Most of us don’t take the time to improve our old posts, but the time can be a good investment in some cases. By making adding new or updated content you will be making the post more useful and hopefully it will attract more links in the future because it continues to be valuable. And more links mean possible improvement in rankings.
6. Write a Follow Up Post
I rarely write posts to target a specific word or phrase, but I did so about a year ago with a post on my primary blog. After a while the post attracted some links and moved up to the number one spot for the targeted phrase. After that I thought it would be nice if I could get a second post to rank well for that phrase, so I published a follow up. Since my site was already recognized by Google as a good source of information for this phrase it was pretty easy to get a second post to rank for the same phrase. Before long I had the first two spots in Google for the phrase pointing towards my two posts.
If you have a page that is ranked very high, this is a very achievable way to grab an even higher share of the traffic for this phrase. However, most of us (including me) rarely think to do this. Take a look at your posts that are ranking well, most likely you’ll find some opportunities where you could write a follow up post to target the same phrase.
Reminder:
One thing that should be pointed out here is that any changes made can also affect your rankings for that post and other search phrases. So if the post is already ranking well for your targeted phrase and you see another phrase that also is sending some traffic, you won’t want to abandon the targeted phrase by making changes that will be counterproductive.
Wednesday, April 15, 2009
Small Business SEO: How To Launch That Web site
It’s hard when you’re small. Everything seems bigger and more intimidating. Puppies get toppled by bigger dogs, middle schoolers are stuffed in lockers and small business owners back away in fear of this whole “Internet” thing. But like the chess player who grew up to be accepted by the Homecoming Queen, you, too, can overcome! The trick is to never let your fear stop you from your plans of Word domination.
Okay, so say you’re a small business looking for search on a dime. You have your domain, your hosting is squared away, you have a few pages of content up and you’re finally ready to attract the world (or at least your city) to your Web site. Being small means you need to be smarter. It’s about doing all the little things that will pack the big rewards. Where do you start?
Localize Your Site Content
Don’t be afraid to mention your location on your Web site. Don’t make it a secret to the engines or your customers. Let them know where you live (figuratively speaking. Let’s not endanger the fam), where you work and where you’re from. It’s natural information that both the search engines and your users are going to want to know. Who do you target? What area(s) are you relevant to? When are you open? How can people can find you? Tell them.
Where do you slip in these trust and location cues within your content?
* Home page: While you’re out there telling people what you’re about, mention where you’re located. It shows customers you really exist, while also giving the engines’ local algorithms something to snack on.
* About page: Your About page should not only tell people who you are, it should tell them where you’re located. It’s one of the many trust signals users will be looking for and it acts as a great citation for the search engines.
* Press page: Do you have a page on your site that encourages people to get in touch with you for media purposes? Don’t forget to include your address, phone number and email.
* Contact page: This should be a no brainer but you’d be surprised how many people lose their brains writing Web copy. ;) Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.
Create, Claim Your Business Listings
Okay, I encourage you to grab some coffee (and maybe some pizza) before setting in on this task. We understand it’s a bit time consuming, but it’s also important. With reports of nefarious others hijacking unclaimed business listings and then (virtually) closing down the company, you want to make sure you control what’s yours.
Okay, so say you’re a small business looking for search on a dime. You have your domain, your hosting is squared away, you have a few pages of content up and you’re finally ready to attract the world (or at least your city) to your Web site. Being small means you need to be smarter. It’s about doing all the little things that will pack the big rewards. Where do you start?
Localize Your Site Content
Don’t be afraid to mention your location on your Web site. Don’t make it a secret to the engines or your customers. Let them know where you live (figuratively speaking. Let’s not endanger the fam), where you work and where you’re from. It’s natural information that both the search engines and your users are going to want to know. Who do you target? What area(s) are you relevant to? When are you open? How can people can find you? Tell them.
Where do you slip in these trust and location cues within your content?
* Home page: While you’re out there telling people what you’re about, mention where you’re located. It shows customers you really exist, while also giving the engines’ local algorithms something to snack on.
* About page: Your About page should not only tell people who you are, it should tell them where you’re located. It’s one of the many trust signals users will be looking for and it acts as a great citation for the search engines.
* Press page: Do you have a page on your site that encourages people to get in touch with you for media purposes? Don’t forget to include your address, phone number and email.
* Contact page: This should be a no brainer but you’d be surprised how many people lose their brains writing Web copy. ;) Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.
Create, Claim Your Business Listings
Okay, I encourage you to grab some coffee (and maybe some pizza) before setting in on this task. We understand it’s a bit time consuming, but it’s also important. With reports of nefarious others hijacking unclaimed business listings and then (virtually) closing down the company, you want to make sure you control what’s yours.
3 Awesome Multi-Feature SEO Toolbars Compared
SEO toolbars are highly useful utilities providing us with:
* Lots of useful SEO info at a glance;
* Quick access to more SEO tools and resources;
Why do you need to choose?
Toolbars take much space and also slow down your FireFox. Therefore I can afford to use no more than one SEO toolbar per FireFox profile.
How to compare?
I’ve compiled a quick comparison table (you knew I would) and added some notes below. You are more than welcome to share your own take.
Note: this comparison table is not meant to determine which one is better / worse. Instead, it aims at helping you choose the one that best fits your needs.
Note: I am describing features available by default. The tools can be configured to some extent, for example SEOquake allows to add almost any data (if you have at least some technical skills).
* Lots of useful SEO info at a glance;
* Quick access to more SEO tools and resources;
Why do you need to choose?
Toolbars take much space and also slow down your FireFox. Therefore I can afford to use no more than one SEO toolbar per FireFox profile.
How to compare?
I’ve compiled a quick comparison table (you knew I would) and added some notes below. You are more than welcome to share your own take.
Note: this comparison table is not meant to determine which one is better / worse. Instead, it aims at helping you choose the one that best fits your needs.
Note: I am describing features available by default. The tools can be configured to some extent, for example SEOquake allows to add almost any data (if you have at least some technical skills).
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bigrigjobs.tina@gmail.com,
bigtopbouncers@gmail.com,
bigtsports@gmail.com,
bijan.mobasseri@gmail.com,
bijendra.webmaster@gmail.com,
bikash888@gmail.com,
bikram.chowdhury@gmail.com,
bill.elizabeth@gmail.com,
billurell@gmail.com,
binduiyer@gmail.com,
biojobsinfo@gmail.com,
biosyn.seo@gmail.com,
bipasha.seo@gmail.com,
bisht.seo@gmail.com,
biswanathbhutia@gmail.com,
biswas.prasant@gmail.com,
bkumar.jpr@gmail.com,
bkvoltm@gmail.com,
black.seojob1@gmail.com,
blackberry.zhang@gmail.com,
blackfive@gmail.com,
blee88@gmail.com,
bloggerscircle@gmail.com,
blogghar@googlemail.com,
blooddawn@gmail.com,
blueiceccx@gmail.com,
bnrljtm@gmail.com,
bob_grommit@gmail.com,
bobandbillshow@gmail.com,
bobby.loveme@gmail.com,
bobbyjoshi1@gmail.com,
bolttalk@gmail.com,
bonokeith@gmail.com,
bookingenquiry@gmail.com,
bookworm.seo@gmail.com,
borva.manish@gmail.com,
bossy.decosta@googlemail.com,
boy.seo@gmail.com,
brad.britton@gmail.com,
brad.parker79@gmail.com,
bradmemorialhousing@gmail.com,
brajesh.bharati@gmail.com,
brandburnmedia@gmail.com,
brandy.jone@gmail.com,
brastrapmakeover@gmail.com,
brayn.adam@gmail.com,
bretheartbobby@gmail.com,
brett.gia@gmail.com,
briandiehr@gmail.com,
bridalgown4u@gmail.com,
brijendrav@gmail.com,
brijesh123@gmail.com,
brijk.seo@gmail.com,
brijkishortiwary@gmail.com,
britto.alex@gmail.com,
brokencode@gmail.com,
bronxcity@gmail.com,
brooke.theresa@gmail.com,
bscsjitu@gmail.com,
bselincorp@gmail.com,
bsenthilkumar1978@gmail.com,
bsinfo@gmail.com,
bstablv@gmail.com,
bsthakur81@gmail.com,
btbowtie@gmail.com,
budtheteacher@gmail.com,
bukan83@gmail.com,
bulu4uu@gmail.com,
bumpshack@gmail.com,
buran.fr@gmail.com,
burgess17@gmail.com,
butcherblock.jhon@gmail.com,
buttreeks.maya@gmail.com,
c.chiranjeeb@gmail.com,
c.garcia.sanchez@gmail.com,
cachet.oes@gmail.com,
cafegadgets.webmaster@gmail.com,
caliberintl@gmail.com,
californiavictory@gmail.com,
callum.george28@gmail.com,
calvinjd@gmail.com,
camsfaq@gmail.com,
candidradio@gmail.com,
canny143@gmail.com,
canon006@gmail.com,
capriarju@gmail.com,
carol.rima72@gmail.com,
carolrprado@gmail.com,
carzlinks@gmail.com,
casualultimate@gmail.com,
cathren.johns@gmail.com,
catty.monarche@gmail.com,
caucuscoolertipjar@gmail.com,
cbathagte@gmail.com,
cbccrew@gmail.com,
cc12c90509@gmail.com,
cchgroupmail@gmail.com,
cckcorp@gmail.com,
ccsthiru@gmail.com,
cecilia.yang911@gmail.com,
cel.wickedinnovations@gmail.com,
celticweddingring@gmail.com,
centroluterano@gmail.com,
certvista@gmail.com,
chahal.pb@gmail.com,
chahal.rajguru@gmail.com,
chakde.webmaster@gmail.com,
chamara.hj@gmail.com,
chandan.bhabua@gmail.com,
changwebmaster@gmail.com,
chaoweb@gmail.com,
chapter42@gmail.com,
charan.kanhu@gmail.com,
[16:33:07] … charlesknobloch@gmail.com,
chat.seohi5@gmail.com,
chatonly4me@gmail.com,
chaudhary.2007@gmail.com,
chauhanajitsingh@gmail.com,
chauvantruong@gmail.com,
chd.hunk@gmail.com,
cheaplinkbuilder@gmail.com,
cheeramit@gmail.com,
chenle02@gmail.com,
chennai.vishnu@gmail.com,
chennaipc@gmail.com,
chenpamela1@gmail.com,
chenxiaoping83@gmail.com,
cherryckai17@gmail.com,
cherryflava@gmail.com,
cherylrials@gmail.com,
chetan.jangid12@gmail.com,
chetan12.seo@gmail.com,
chetansoni2@gmail.com,
chh.sangeeta@gmail.com,
chhgvr@gmail.com,
chicsforhire@gmai.com,
chicsforhire@gmail.com,
chiku3717@gmail.com,
chinambbs@gmail.com,
chirag.taneja@gmail.com,
chitta.mybiz@gmail.com,
chris.mcevoy@gmail.com,
chris.ridings@gmail.com,
chris.trismegistus@gmail.com,
christelle.coetzee@gmail.com,
christopher.drew@gmail.com,
christophercarder@gmail.com,
christyhaw@gmail.com,
chrizrahul@gmail.com,
cindyall@gmail.com,
cindywine@gmail.com,
cinemanila@gmail.com,
cityhippy@gmail.com,
citynights.jade@gmail.com,
civilconst@gmail.com,
clicknearnbd@gmail.com,
client@gmail.com,
clyopa@gmail.com,
cmgshradha@gmail.com,
cmode.khaja@gmail.com,
codebowl@gmail.com,
cogdill.builders@gmail.com,
col.rc.goyal@gmail.com,
colin.dolly@gmail.com,
colin.costa@gmail.com,
colin.zwiebel@gmail.com,
collegestudentsmobi@gmail.com,
columbiacityguide@gmail.com,
com@gmail.com,
comartgurgaon@gmail.com,
commas.123.siddharth@gmail.com,
common.seo@gmail.com,
communicationcoach@gmail.com,
company.s.h@gmail.com,
compuone@gmail.com,
contact.seo7@gmail.com,
contact2abhi@gmail.com,
contactatusoftech@gmail.com,
contactkristian@gmail.com,
contactsujit2006@gmail.com,
conveyancingbrokers@gmail.com,
cool3616@gmail.com,
coolkhem@gmail.com,
coolstuffguyster@gmail.com,
coolwebmistress@gmail.com,
covell@gmail.com,
craig@robinsconsulting.com,
craigh01@gmail.com,
crazyphon@gmail.com,
crespowu@gmail.com,
crippledcanary@gmail.com,
crwr77@gmail.com,
csg.linkexchange@gmail.com,
csglobal.seo@gmail.com,
cv0610@gmail.com,
cy.vivek@gmail.com,
cyclecloseouts@gmail.com,
czruqa@gmail.com,
d.tapash@gmail.com,
d@gmail.com,
d007424@gmail.com,
d1taylor@gmail.com,
dadsanddaughters@gmail.com,
dae1481116@gmail.com,
dafidoll@gmail.com,
dafneves@gmail.com,
dailypropaganda@gmail.com,
dangsoftsolutions@gmail.com,
danielle.seo@gmail.com,
danielmarkharrison@gmail.com,
daniels.charles@gmail.com,
dannyjfletcher@gmail.com,
darci.joli@gmail.com,
darren.webart@gmail.com,
darrenjame@gmail.com,
dating72@gmail.com,
dattaraaj@gmail.com,
dave.schall@gmail.com,
dave.steave@gmail.com,
daveosociologist@gmail.com,
daverosenberg@gmail.com,
david.dabin@gmail.com,
david.hunter@gmail.com,
david.wenzel@gmail.com,
davidajackson@gmail.com,
davidhousing@gmail.com,
davidsimonds007@gmail.com,
davijoan@gmail.com,
davis1anna@gmail.com,
dchseoteam@gmail.com,
dcroote@gmail.com,
ddebarajdash@gmail.com,
dealergoat@gmail.com,
dearlinker@gmail.com,
dearsigmunddontpanic@gmail.com,
deba.mishra@gmail.com,
debanjansoftz@gmail.com,
debopriya.biswas@gmail.com,
decosta@gmail.com,
deeepakseomaster@gmail.com,
deeljeabiz@gmail.com,
deep.seo07@gmail.com,
bennett.durian@gmail.com,
deepak.fac@gmail.com,
deepak.mdk@gmail.com,
deepak.raghavan@gmail.com,
deepak.seolinking@gmail.com,
deepakk@gmail.com,
deepaknagpal8@gmail.com,
deepika.chilana@gmail.com,
deepika.koshisk@gmail.com,
deepmalam@gmail.com,
deepnavigator@gmail.com,
deepsmalhotra83@gmail.com,
deepu.ghs@gmail.com,
deepulove@gmail.com,
deepulovea@gmail.com,
deepuship@gmail.com,
dejongwil@gmail.com,
deltaservice7@gmail.com,
dementedjesus@gmail.com,
denish.gupta@gmail.com,
denisyates@gmail.com,
denniegeorge@gmail.com,
denoxphonestore2@gmail.com,
derjitsudan@gmail.com,
deshawn.jon@gmail.com,
designs-tmcclint@gmail.com,
desimoeg@gmail.com,
devenbhagat@gmail.com,
devk54@gmail.com,
dhanjit.dubey@gmail.com,
dhanusree19@gmail.com,
dhar.sukanta@gmail.com,
dharaksandeep@gmail.com,
dhavald@gmail.com,
dhruvtrivedi@gmail.com,
dhvaneshadhiya@gmail.com,
dibyasinghray@gmail.com,
diddy1@gmail.com,
digiaudio.podcast@gmail.com,
digitalbanana@gmail.com,
dilip3183@gmail.com,
dimension@gmail.com,
dimpleseo@gmail.com,
dinagar@gmail.com,
dinesh.gathole@gmail.com,
dinesh.oswaltech@gmail.com,
dinesh.sanodiya@gmail.com,
dinesh2k20@gmail.com,
dinesu@gmail.com,
directeur@gmail.com,
directory@gmail.com,
directoryniche@gmail.com,
dirpandi@gmail.com,
dis4you@gmail.com,
divya.gnet@gmail.com,
divya.webmistress@gmail.com,
diwakar.professional@gmail.com,
dkls8lsj48@gmail.com,
dn.danyy@gmail.com,
dneshs@gmail.com,
dobal.webmaster@gmail.com,
dogwtf19@gmail.com,
dollmakers@gmail.com,
dolson08@gmail.com,
dom.corp@gmail.com,
domainandspace@gmail.com,
antonello.leone@gmail.com,
antoniolevy@gmail.com,
antons3311@gmail.com,
anuj.jaipuri@gmail.com,
anujbhatia36@gmail.com,
anurag@gmail.com,
anurita.seo@gmail.com,
anushree7@gmail.com,
apwestern@gmail.com,
aquatech.water@gmail.com,
aquene@gmail.com,
archyboy@gmail.com,
arfelc@gmail.com,
arghya.royseo@gmail.com,
aric.scott@gmail.com,
arick.seo@gmail.com,
[16:32:44] … arielsoleo8@gmail.com,
arih.jain@gmail.com,
arin.herein@gmail.com,
arin.iem@gmail.com,
arindam.khastagir@gmail.com,
arindamsoft@gmail.com,
arman.sharma1@gmail.com,
arnonf@gmail.com,
arpit.agarwal82@gmail.com,
arshikhan.seo@gmail.com,
artclub.paintings@gmail.com,
artiseo20@gmail.com,
artist.4.hire@gmail.com,
artizany@gmail.com,
artjewel@gmail.com,
artsoilpaintingslink@gmail.com,
arunava.royseo@gmail.com,
arunava.k@gmail.com,
arvindv99@gmail.com,
aryan.home@gmail.com,
aryan.seo@gmail.com,
aryan7828@gmail.com,
aryo.sanjaya@gmail.com,
asadaman@gmail.com,
aseosd@gmail.com,
aseosony@gmail.com,
asfriendly@gmail.com,
ash.davis@gmail.com,
asher.elvin@googlemail.com,
ashfaq.eskayseo@gmail.com,
sunil85ster@gmail.com,
aglashish29@gmail.com,
ashish.coder@gmail.com,
ashish.ku.singla@gmail.com,
ashish595@gmail.com,
ashishshani.sahni15@gmail.com,
ashishwd@gmail.com,
ashleylove4u@gmail.com,
ashok.instablog@gmail.com,
ashutoshindian@gmail.com,
ashwini.rajoriya@gmail.com,
asiawebmedia@gmail.com,
asif.vinove@gmail.com,
asifru@gmail.com,
asitabhsoftz@gmail.com,
ask@gerrykasper.com,
askbmwpart@gmail.com,
askimlale@googlemail.com,
aslamkhanjadoon@gmail.com,
asloveu@gmail.com,
astrojith@gmail.com,
astronomyagogo@gmail.com,
asw22pilot@gmail.com,
aswankepritan@gmail.com,
atbotg@googlemail.com,
atef.badawi@gmail.com,
ather210@googlemail.com,
atherfsd@gmail.com,
atherine.seo@gmail.com,
atib.sharma@gmail.com,
atit.dave.om@gmail.com,
atlanticwest@gmail.com,
atomic55net@gmail.com,
atri.rkweb@gmail.com,
attitude912@gmail.com,
attorney.familylaw@gmail.com,
attri.sharad@gmail.com,
atul.saxena3@gmail.com,
atul.seo.linkbuilding@gmail.com,
atul.seo@gmail.com,
atul.shukla.cci@gmail.com,
atulpariharmca@gmail.com,
atulshukla84@gmail.com,
audiolineout@gmail.com,
august.lag@gmail.com,
aulboyet@gmail.com,
aupadhyay014.hws@gmail.com,
aushansingh@gmail.com,
austin.webexchange@gmail.com,
austinyellowbike@gmail.com,
avalanche@gmail.com,
aviksarkhel@gmail.com,
avinabtraders@gmail.com,
avi4mdelhi@gmail.com,
avinash.khandare@gmail.com,
avinash.seo@gmail.com,
avinash.seo1@gmail.com,
avinashsonee@gmail.com,
awaiszaidee@gmail.com,
awasthipoonam@gmail.com,
awesome.anju@gmail.com,
axiomlinks@gmail.com,
ayan.biswas82@gmail.com,
ayeshakapoor85@gmail.com,
aysha.seo@gmail.com,
aysha5050seo@gmail.com,
ayurvedcure@gmail.com,
ayushikashyap@gmail.com,
azamthatte@gmail.com,
azharquick@gmail.com,
azhr21ali@gmail.com,
azrael@gmail.com,
azumi.joan@gmail.com,
babelglossary@gmail.com,
baby.is.shy@gmail.com,
babyfavors82@gmail.com,
babyjuly86@gmail.com,
backgroundclark@gmail.com,
backlinking@gmail.com,
badekkila@gmail.com,
bagri.harish@gmail.com,
bahaar.kapruwan@gmail.com,
bahan_kumar@gmail.com,
bahankumar@gmail.com,
bahuguna2007@gmail.com,
bala1885@googlemail.com,
balaeie@gmail.com,
balaji.angu@gmail.com,
balaji.jaipur@gmail.com,
balbir@gdtechindia.com,
balicenter@gmail.com,
balijee@gmail.com,
balinda.gracias@gmail.com,
balyimez@gmail.com,
bambychahal@gmail.com,
banahansigantayat@gmail.com,
banerjee.soma@gmail.com,
bansal.1977delhi@gmail.com,
bapu.prabir@gmail.com,
bapunu31@gmail.com,
barelylegalblog@gmail.com,
barry.or.s@gmail.com,
barry.schwartz@gmail.com,
basantmalviya@gmail.com,
basit.sea@gmail.com,
bastertony1@gmail.com,
basusumanto.28@gmail.com,
bayouscents@gmail.com,
beekinn@gmail.com,
beena666@gmail.com,
beewen@gmail.com,
behera.laxmidhar@gmail.com,
belinda.gracias@gmail.com,
benifer.gracias@gmail.com,
benjamin.dubow@gmail.com,
berrjames@gmail.com,
bertomartinez@gmail.com,
bertson.seo@gmail.com,
[16:32:58] … besanto12@gmail.com,
bestbeachesindiaseo@gmail.com,
bestmarketoffers@gmail.com,
bestmedicaresupplement@gmail.com,
beststeel@gmail.com,
bestwritingpen@gmail.com,
bfopnow@gmail.com,
bgjaaster@gmail.com,
bgvisit@gmail.com,
bhaba@speedfind.biz,
bhanu420@gmail.com,
bharat.indian@gmail.com,
bharatadesam@gmail.com,
bharats07@gmail.com,
bharatsharandwivedi@gmail.com,
bhargava.gautam@gmail.com,
bhaskar.in@gmail.com,
bhavnaotist@gmail.com,
bhojani@gmail.com,
bhoomionline2007@gmail.com,
bhupendra.kunvar@gmail.com,
bhupi117@gmail.com,
bhupy.sharma@gmail.com,
bibbyjen@gmail.com,
bibhulipu@gmail.com,
biganderson@gmail.com,
bigapplehea@gmail.com,
bigapplehead@gmail.com,
bigboobster@gmail.com,
bigrigjobs.tina@gmail.com,
bigtopbouncers@gmail.com,
bigtsports@gmail.com,
bijan.mobasseri@gmail.com,
bijendra.webmaster@gmail.com,
bikash888@gmail.com,
bikram.chowdhury@gmail.com,
bill.elizabeth@gmail.com,
billurell@gmail.com,
binduiyer@gmail.com,
biojobsinfo@gmail.com,
biosyn.seo@gmail.com,
bipasha.seo@gmail.com,
bisht.seo@gmail.com,
biswanathbhutia@gmail.com,
biswas.prasant@gmail.com,
bkumar.jpr@gmail.com,
bkvoltm@gmail.com,
black.seojob1@gmail.com,
blackberry.zhang@gmail.com,
blackfive@gmail.com,
blee88@gmail.com,
bloggerscircle@gmail.com,
blogghar@googlemail.com,
blooddawn@gmail.com,
blueiceccx@gmail.com,
bnrljtm@gmail.com,
bob_grommit@gmail.com,
bobandbillshow@gmail.com,
bobby.loveme@gmail.com,
bobbyjoshi1@gmail.com,
bolttalk@gmail.com,
bonokeith@gmail.com,
bookingenquiry@gmail.com,
bookworm.seo@gmail.com,
borva.manish@gmail.com,
bossy.decosta@googlemail.com,
boy.seo@gmail.com,
brad.britton@gmail.com,
brad.parker79@gmail.com,
bradmemorialhousing@gmail.com,
brajesh.bharati@gmail.com,
brandburnmedia@gmail.com,
brandy.jone@gmail.com,
brastrapmakeover@gmail.com,
brayn.adam@gmail.com,
bretheartbobby@gmail.com,
brett.gia@gmail.com,
briandiehr@gmail.com,
bridalgown4u@gmail.com,
brijendrav@gmail.com,
brijesh123@gmail.com,
brijk.seo@gmail.com,
brijkishortiwary@gmail.com,
britto.alex@gmail.com,
brokencode@gmail.com,
bronxcity@gmail.com,
brooke.theresa@gmail.com,
bscsjitu@gmail.com,
bselincorp@gmail.com,
bsenthilkumar1978@gmail.com,
bsinfo@gmail.com,
bstablv@gmail.com,
bsthakur81@gmail.com,
btbowtie@gmail.com,
budtheteacher@gmail.com,
bukan83@gmail.com,
bulu4uu@gmail.com,
bumpshack@gmail.com,
buran.fr@gmail.com,
burgess17@gmail.com,
butcherblock.jhon@gmail.com,
buttreeks.maya@gmail.com,
c.chiranjeeb@gmail.com,
c.garcia.sanchez@gmail.com,
cachet.oes@gmail.com,
cafegadgets.webmaster@gmail.com,
caliberintl@gmail.com,
californiavictory@gmail.com,
callum.george28@gmail.com,
calvinjd@gmail.com,
camsfaq@gmail.com,
candidradio@gmail.com,
canny143@gmail.com,
canon006@gmail.com,
capriarju@gmail.com,
carol.rima72@gmail.com,
carolrprado@gmail.com,
carzlinks@gmail.com,
casualultimate@gmail.com,
cathren.johns@gmail.com,
catty.monarche@gmail.com,
caucuscoolertipjar@gmail.com,
cbathagte@gmail.com,
cbccrew@gmail.com,
cc12c90509@gmail.com,
cchgroupmail@gmail.com,
cckcorp@gmail.com,
ccsthiru@gmail.com,
cecilia.yang911@gmail.com,
cel.wickedinnovations@gmail.com,
celticweddingring@gmail.com,
centroluterano@gmail.com,
certvista@gmail.com,
chahal.pb@gmail.com,
chahal.rajguru@gmail.com,
chakde.webmaster@gmail.com,
chamara.hj@gmail.com,
chandan.bhabua@gmail.com,
changwebmaster@gmail.com,
chaoweb@gmail.com,
chapter42@gmail.com,
charan.kanhu@gmail.com,
[16:33:07] … charlesknobloch@gmail.com,
chat.seohi5@gmail.com,
chatonly4me@gmail.com,
chaudhary.2007@gmail.com,
chauhanajitsingh@gmail.com,
chauvantruong@gmail.com,
chd.hunk@gmail.com,
cheaplinkbuilder@gmail.com,
cheeramit@gmail.com,
chenle02@gmail.com,
chennai.vishnu@gmail.com,
chennaipc@gmail.com,
chenpamela1@gmail.com,
chenxiaoping83@gmail.com,
cherryckai17@gmail.com,
cherryflava@gmail.com,
cherylrials@gmail.com,
chetan.jangid12@gmail.com,
chetan12.seo@gmail.com,
chetansoni2@gmail.com,
chh.sangeeta@gmail.com,
chhgvr@gmail.com,
chicsforhire@gmai.com,
chicsforhire@gmail.com,
chiku3717@gmail.com,
chinambbs@gmail.com,
chirag.taneja@gmail.com,
chitta.mybiz@gmail.com,
chris.mcevoy@gmail.com,
chris.ridings@gmail.com,
chris.trismegistus@gmail.com,
christelle.coetzee@gmail.com,
christopher.drew@gmail.com,
christophercarder@gmail.com,
christyhaw@gmail.com,
chrizrahul@gmail.com,
cindyall@gmail.com,
cindywine@gmail.com,
cinemanila@gmail.com,
cityhippy@gmail.com,
citynights.jade@gmail.com,
civilconst@gmail.com,
clicknearnbd@gmail.com,
client@gmail.com,
clyopa@gmail.com,
cmgshradha@gmail.com,
cmode.khaja@gmail.com,
codebowl@gmail.com,
cogdill.builders@gmail.com,
col.rc.goyal@gmail.com,
colin.dolly@gmail.com,
colin.costa@gmail.com,
colin.zwiebel@gmail.com,
collegestudentsmobi@gmail.com,
columbiacityguide@gmail.com,
com@gmail.com,
comartgurgaon@gmail.com,
commas.123.siddharth@gmail.com,
common.seo@gmail.com,
communicationcoach@gmail.com,
company.s.h@gmail.com,
compuone@gmail.com,
contact.seo7@gmail.com,
contact2abhi@gmail.com,
contactatusoftech@gmail.com,
contactkristian@gmail.com,
contactsujit2006@gmail.com,
conveyancingbrokers@gmail.com,
cool3616@gmail.com,
coolkhem@gmail.com,
coolstuffguyster@gmail.com,
coolwebmistress@gmail.com,
covell@gmail.com,
craig@robinsconsulting.com,
craigh01@gmail.com,
crazyphon@gmail.com,
crespowu@gmail.com,
crippledcanary@gmail.com,
crwr77@gmail.com,
csg.linkexchange@gmail.com,
csglobal.seo@gmail.com,
cv0610@gmail.com,
cy.vivek@gmail.com,
cyclecloseouts@gmail.com,
czruqa@gmail.com,
d.tapash@gmail.com,
d@gmail.com,
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Guest blogging for (a lot of) backlinks
Do links in duplicated content pages still pass value?
In my opinion, yes they do. There doesn’t even seem to be a limit to the number of times you can duplicate a page across unique domains to pass link value. You’d expect (or hope) that pages triggering the duplicate content filter at Google would have the value of their outbound links nullified, but I don’t see this happening in many cases. It’s not up to me to out specific examples of this, we’ve all seen it happening. If you haven’t, I’d suggest finding a high competition market and analyse the backlinks to a few domains. If you start seeing links from sites like articleblast.com, goarticles.com and articlesbase.com just do an exact match query in Google for some of the text you find and you’ll find your duplicate articles and inbound links.
Case study: Scraped post at SEOmoz
I decided to take a look at my post (titled “SEOmoz Tools - Top Pages on Domain Kick Ass”) published on SEOmoz a few weeks back. At the base of the article, there is a link back to my site using the anchor “SEO Consultant in London“. It’s not a particularly competitive phrase (nor is there much traffic) but, nonetheless, it’s a valid term and one for which SEOgadget ranked third for until a week or so ago. The article was scraped by at least 21 other domains, the data on which I gathered by using an “intitle” query on exact match for the post title and a randomly chosen sentence from the content, also on exact match.
How do you find scraped content?
My favourite way is just to use a search engine. In this example, I have used an “intitle” operator and a section of text that could only have appeared in the article in question.
In my opinion, yes they do. There doesn’t even seem to be a limit to the number of times you can duplicate a page across unique domains to pass link value. You’d expect (or hope) that pages triggering the duplicate content filter at Google would have the value of their outbound links nullified, but I don’t see this happening in many cases. It’s not up to me to out specific examples of this, we’ve all seen it happening. If you haven’t, I’d suggest finding a high competition market and analyse the backlinks to a few domains. If you start seeing links from sites like articleblast.com, goarticles.com and articlesbase.com just do an exact match query in Google for some of the text you find and you’ll find your duplicate articles and inbound links.
Case study: Scraped post at SEOmoz
I decided to take a look at my post (titled “SEOmoz Tools - Top Pages on Domain Kick Ass”) published on SEOmoz a few weeks back. At the base of the article, there is a link back to my site using the anchor “SEO Consultant in London“. It’s not a particularly competitive phrase (nor is there much traffic) but, nonetheless, it’s a valid term and one for which SEOgadget ranked third for until a week or so ago. The article was scraped by at least 21 other domains, the data on which I gathered by using an “intitle” query on exact match for the post title and a randomly chosen sentence from the content, also on exact match.
How do you find scraped content?
My favourite way is just to use a search engine. In this example, I have used an “intitle” operator and a section of text that could only have appeared in the article in question.
Authority LinkBuilding! What and How..
Google consider these sites as an authority in there related niches or in general. And a link from these websites considered to be an authority link. For example Wikipedia is an authority site in Google’s eye. If you succeed to get a link from there, then this link of yours will be termed as an authority link for your website. What the advantage of authority links?
A huge boost in your ranking, increase in your own site trust level. What else you want honey!!
Now many of us think or assume that only a site with .edu or .gov tld can be an authority which is not correct by any mean. Take again t he example of Wikipedia. It don’t have any .edu .or .giv tld but still Google consider it as an authority. Yahoo.com .. a simple .com domain but Google gives sufficient importance to anything coming fromt his domain. (lets forget MSN for some time :P)
But gaining links from these sources can be a real pain in ass. Although you have read at many big players blog’s that ask by sending en email to some student and he will be happily place your link at his or her blog; but trust me here, its like 1 out of 100 person that will actually reply your email and that reply will be not so encouraging. For big name its easy to get links from these sources as people are fame addicted. Once they see that this person is popular in its industry, they gonna accept everything from him, never mind it will be truth or just some stupid personnel thought. And once they get an email from that person they will be in OMG condition fro several days…bragging bout there mail at there blog or website. So what to do to get links from trusted sources for a blog or websites which is somewhat new?
I will tell you one very simple way to get links from Wikipedia. And if that link won’t remain there then believe me some Wikipedia editor is just jealous of you. So what you have to do is simply make a list of all the manufacturer’s/authorities/sources/references/glossaries etc website in your niche. Lets say you have an auto related website. Make a list of all the auto manufacturers and categorize it regionally. Here is an example of that list
A huge boost in your ranking, increase in your own site trust level. What else you want honey!!
Now many of us think or assume that only a site with .edu or .gov tld can be an authority which is not correct by any mean. Take again t he example of Wikipedia. It don’t have any .edu .or .giv tld but still Google consider it as an authority. Yahoo.com .. a simple .com domain but Google gives sufficient importance to anything coming fromt his domain. (lets forget MSN for some time :P)
But gaining links from these sources can be a real pain in ass. Although you have read at many big players blog’s that ask by sending en email to some student and he will be happily place your link at his or her blog; but trust me here, its like 1 out of 100 person that will actually reply your email and that reply will be not so encouraging. For big name its easy to get links from these sources as people are fame addicted. Once they see that this person is popular in its industry, they gonna accept everything from him, never mind it will be truth or just some stupid personnel thought. And once they get an email from that person they will be in OMG condition fro several days…bragging bout there mail at there blog or website. So what to do to get links from trusted sources for a blog or websites which is somewhat new?
I will tell you one very simple way to get links from Wikipedia. And if that link won’t remain there then believe me some Wikipedia editor is just jealous of you. So what you have to do is simply make a list of all the manufacturer’s/authorities/sources/references/glossaries etc website in your niche. Lets say you have an auto related website. Make a list of all the auto manufacturers and categorize it regionally. Here is an example of that list
Tuesday, April 14, 2009
How to make money with SEO
There are two ways to use SEO to help your organization. One is reliable and effective, the other is a glorious crap shoot that usually fails but is wonderful when it works. I'll start with the second.
The most common way to use search engine optimization is to find a keyword (like "plumbing") and do whatever you can to 'own' that word on Google. This is Google as the Yellow Pages (with free ads).
The Yellow Pages are terrific for plumbers, because if you need a plumber, that's where you're going to look. Buy the biggest ad, be the first listing, you get calls. Google is a revelation because it's a super Yellow Pages and it's free! The problem: how to be the first listing, because being the 40th listing is fairly worthless.
The answer: You probably won't be. There are 14 million matches for Plumber, and no, you won't be #1 or #2. You lost. In fact, in just about every keyword worth owning, your chances are winning are small.
(To the .00001% of the people reading this who win--congratulations. You can ignore this post.)
This method is so appealing because it's all about converting the non-converted. For free, you show up in front of people who didn't know about you and you get your shot to convert them. This is the marketer's dream.
Am I saying it's not worth trying to win? Of course not. If you can give it a shot for the right set of keywords and not spend too much or count too much on winning, then go for it. But the other method is a lot more compelling (and, yes, you can do both at the same time).
The other way to use SEO is a bit more organic. (Let's call it the White Pages approach). It involves owning a keyword that you already own. Do a search on ShoeMoney in Google and you'll find 340,000 matches. Wanna guess who's first? ShoeMoney. Why is this surprising? After all, he invented the word and he owns the domain.
Someone hears about Jeremy's site from a friend or from a blog or from some other source. They want to visit his site and they type it into Google. He told me that he gets five times as much traffic from this search term as any other on Google.
The power of this technique is that with determination and patience, you will certainly win. It requires inventing a trademark and then building a business or service or organization around this trademark that people actually talk about. You want to be able to say to someone, "just type ____ into Google."
Obviously, the only people who will do this have heard about you in some other way. So this is an amplification and word of mouth strategy, not a blue sky conversion play.
Here's the math:
If you are lucky enough to 'win' at traditional Yellow Pages SEO, you might convert a few percentage points of the traffic you get into customers. On the other hand, if you win at White Pages SEO, if you win because people talk about your unique take and use your name, you convert just about everyone. Think about that... if someone types Seth into Google, they're probably looking for me, and so when they arrive here, they stay, because they found me. If, on the other hand, they type in Cow, most of the people who end up here aren't looking for my book, so they leave.
David Meerman Scott owns the word 'Meerman'. I have no idea if he uses his middle name in real life, but it sure helps him online. Scott Ginsberg owns the term 'nametag scott'. You get the idea. It's like owning the perfect domain, via Google.
When you start to win at the White Pages strategy, it turns out that this helps you win at both. Your blog or site gets more organic traffic, which will organically raise your Google results for other words and phrases.
Step by step:
1. Make an incredible product, offer a remarkable service.
2. Associate a unique term or trademark with it. (Something that isn't generic, and preferably, not a crowded search term already).
3. Assuming that you do #1 and #2, you'll end up owning that word in the search engines. If you don't, revisit the first two steps.
The hard part, of course, is making something people choose to talk about. The good news is that this is under your control, which is better than the alternative.
The most common way to use search engine optimization is to find a keyword (like "plumbing") and do whatever you can to 'own' that word on Google. This is Google as the Yellow Pages (with free ads).
The Yellow Pages are terrific for plumbers, because if you need a plumber, that's where you're going to look. Buy the biggest ad, be the first listing, you get calls. Google is a revelation because it's a super Yellow Pages and it's free! The problem: how to be the first listing, because being the 40th listing is fairly worthless.
The answer: You probably won't be. There are 14 million matches for Plumber, and no, you won't be #1 or #2. You lost. In fact, in just about every keyword worth owning, your chances are winning are small.
(To the .00001% of the people reading this who win--congratulations. You can ignore this post.)
This method is so appealing because it's all about converting the non-converted. For free, you show up in front of people who didn't know about you and you get your shot to convert them. This is the marketer's dream.
Am I saying it's not worth trying to win? Of course not. If you can give it a shot for the right set of keywords and not spend too much or count too much on winning, then go for it. But the other method is a lot more compelling (and, yes, you can do both at the same time).
The other way to use SEO is a bit more organic. (Let's call it the White Pages approach). It involves owning a keyword that you already own. Do a search on ShoeMoney in Google and you'll find 340,000 matches. Wanna guess who's first? ShoeMoney. Why is this surprising? After all, he invented the word and he owns the domain.
Someone hears about Jeremy's site from a friend or from a blog or from some other source. They want to visit his site and they type it into Google. He told me that he gets five times as much traffic from this search term as any other on Google.
The power of this technique is that with determination and patience, you will certainly win. It requires inventing a trademark and then building a business or service or organization around this trademark that people actually talk about. You want to be able to say to someone, "just type ____ into Google."
Obviously, the only people who will do this have heard about you in some other way. So this is an amplification and word of mouth strategy, not a blue sky conversion play.
Here's the math:
If you are lucky enough to 'win' at traditional Yellow Pages SEO, you might convert a few percentage points of the traffic you get into customers. On the other hand, if you win at White Pages SEO, if you win because people talk about your unique take and use your name, you convert just about everyone. Think about that... if someone types Seth into Google, they're probably looking for me, and so when they arrive here, they stay, because they found me. If, on the other hand, they type in Cow, most of the people who end up here aren't looking for my book, so they leave.
David Meerman Scott owns the word 'Meerman'. I have no idea if he uses his middle name in real life, but it sure helps him online. Scott Ginsberg owns the term 'nametag scott'. You get the idea. It's like owning the perfect domain, via Google.
When you start to win at the White Pages strategy, it turns out that this helps you win at both. Your blog or site gets more organic traffic, which will organically raise your Google results for other words and phrases.
Step by step:
1. Make an incredible product, offer a remarkable service.
2. Associate a unique term or trademark with it. (Something that isn't generic, and preferably, not a crowded search term already).
3. Assuming that you do #1 and #2, you'll end up owning that word in the search engines. If you don't, revisit the first two steps.
The hard part, of course, is making something people choose to talk about. The good news is that this is under your control, which is better than the alternative.
Monday, April 13, 2009
Extortion SEO Sanctioned by Google
The king of these programs is Ripoff Report -- the darling of Google. Matt Cutts has defended them and their right to publish defaming information -- and he has two reports in there himself.
Inclusion of information like this makes me agree that the search engine results are "cesspools" -- though Yahoo, Microsoft, and the other engines seem to be wise to Ed Magedson, the site's founder.
Thanks Matt and Ed, I now know what to do.
The government has given the sites a pass with the enacting of The Communications Decency Act -- the ruling that buffers sites from being held accountable for what others write on it.
"The Communications Decency Act, passed in 1996, attempted to restrict Internet porn -- and, at the same time, give Web sites special immunity. Under the act, Goldman says, 'you can be aware of bad content, do nothing about it, and still not be liable for it,'" Eric Goldman, an assistant professor at the Santa Clara University School of Law and director of the High Tech Law Institute, told the the Phoenix New Times.
"Ironically, the Supreme Court struck down the porn part of the law soon after it was passed. But the exemption for Internet publishers stands. The U.S. Supreme Court has shown zero interest in entertaining a challenge to it, Goldman says, much less overturning it."
Hey, they've created an entire industry: reputation management. There's money in helping people push such sites off the search results. But should sites that publish unsubstantiated stuff get the listings in Google, the engine concerned with the user experience?
Here are some views I received via Twitter about Ripoff Report:
* Jerry Nordstrom, founder of Lead Discovery: "Ripoff Report is a joke. Used by all sales reps to trash the competing company, then they point their prospects there."
* Ryan Sammy of Search and Social: "Its amazing Google allows a scammy website like that to be in their index. I'm a little surprised at Google."
* David Snyder, CEO, Search and Social: "It is a website that instead of helping the consumer, only further hurts the consumer as well as the business it is targeting. It is a game of extortion, that Google is not taking a stance against."
Most of the major industry blogs have written about this and yet Google has taken no action. What does that tell you? Google likes how they have 567 complaints against the Google profiteer companies?
OK, Matt. You've convinced me. I'm starting a site tomorrow and the first complaint will be about AdSense accounts closed with large sums of money owed. Or should it be about Google Analytics killing an entire industry.
One wonders if Magedson was one of the early pre-IPO investors in Google, the company has helped him get rich.
"He revels in his role as a true-blue advocate. But with at least 30 companies now paying him to mitigate bad reports on his Web site, Magedson is facing sticky ethical questions," the Phoenix News noted.
True, the law says it's OK. But gambling advertising outside the U.S. was legal and Google pulled it. There are times when common sense should step in. That time is now.
Inclusion of information like this makes me agree that the search engine results are "cesspools" -- though Yahoo, Microsoft, and the other engines seem to be wise to Ed Magedson, the site's founder.
Thanks Matt and Ed, I now know what to do.
The government has given the sites a pass with the enacting of The Communications Decency Act -- the ruling that buffers sites from being held accountable for what others write on it.
"The Communications Decency Act, passed in 1996, attempted to restrict Internet porn -- and, at the same time, give Web sites special immunity. Under the act, Goldman says, 'you can be aware of bad content, do nothing about it, and still not be liable for it,'" Eric Goldman, an assistant professor at the Santa Clara University School of Law and director of the High Tech Law Institute, told the the Phoenix New Times.
"Ironically, the Supreme Court struck down the porn part of the law soon after it was passed. But the exemption for Internet publishers stands. The U.S. Supreme Court has shown zero interest in entertaining a challenge to it, Goldman says, much less overturning it."
Hey, they've created an entire industry: reputation management. There's money in helping people push such sites off the search results. But should sites that publish unsubstantiated stuff get the listings in Google, the engine concerned with the user experience?
Here are some views I received via Twitter about Ripoff Report:
* Jerry Nordstrom, founder of Lead Discovery: "Ripoff Report is a joke. Used by all sales reps to trash the competing company, then they point their prospects there."
* Ryan Sammy of Search and Social: "Its amazing Google allows a scammy website like that to be in their index. I'm a little surprised at Google."
* David Snyder, CEO, Search and Social: "It is a website that instead of helping the consumer, only further hurts the consumer as well as the business it is targeting. It is a game of extortion, that Google is not taking a stance against."
Most of the major industry blogs have written about this and yet Google has taken no action. What does that tell you? Google likes how they have 567 complaints against the Google profiteer companies?
OK, Matt. You've convinced me. I'm starting a site tomorrow and the first complaint will be about AdSense accounts closed with large sums of money owed. Or should it be about Google Analytics killing an entire industry.
One wonders if Magedson was one of the early pre-IPO investors in Google, the company has helped him get rich.
"He revels in his role as a true-blue advocate. But with at least 30 companies now paying him to mitigate bad reports on his Web site, Magedson is facing sticky ethical questions," the Phoenix News noted.
True, the law says it's OK. But gambling advertising outside the U.S. was legal and Google pulled it. There are times when common sense should step in. That time is now.
Saturday, April 11, 2009
Social Networks and Posting Effective Comments
I just got done reading a couple of different articles about commenting effectively and pulled some really good information from them both but I have even some more advice on commenting. One thing that I have learned more recently not only about commenting but about combining commenting and social networking is that you can generate quite a bit of traffic if done right by helping the blogs and sites that you make comments on get traffic on sites like Digg and Reddit.
For example, I use Twitter and am connected pretty much all day to Twitter whether it’s on my phone or at my desk. When someone Twitters a website, my tendency is to ignore that link. I have found that if I go and read the article and I’m able to leave comments on that post, there are quite a few other people that are reading that post from Twitter and other social networks that have picked that article up. Next thing I know I’m getting traffic from all of the social traffic that the blog post has been receiving.
So not only do I gain traffic from Twitter itself, I’m able to leverage the followers that Tweet has, but I’m also able to push it on to Digg and/or Reddit and/or other networks and create more traffic for that post. It’s amazing how much traffic you can generate if you follow good quality commenting rules and promote articles that you have commented on. I read two really good articles about quality commenting.
The first article was 4 Effective Ways to Comment on Different Blogs and the second one Formula for Effective Commenting state a lot of great tips. This is the condensed list of what I gathered from them both:
1. Find similar blogs so you can create relevant links and/or relevant traffic.
2. Add to the conversation, don’t just say “Nice Post”.
3. Only link to your blog or site when it makes sense.
4. Be different or intelligent when you comment.
5. Ask questions when commenting. .
6. Answer questions that are asked.
7. Object appropriately, remember comments are moderated.
8. Join the conversation.
9. Keep comments short.
10. Be early in the comments.
11. Respond to comments about your comments.
12. Be funny.
13. Be real and genuine when commenting.
14. Keep commenting.
15. Keep a consistent identity so that you can build a reputation and people will recognize and trust your comments.
For example, I use Twitter and am connected pretty much all day to Twitter whether it’s on my phone or at my desk. When someone Twitters a website, my tendency is to ignore that link. I have found that if I go and read the article and I’m able to leave comments on that post, there are quite a few other people that are reading that post from Twitter and other social networks that have picked that article up. Next thing I know I’m getting traffic from all of the social traffic that the blog post has been receiving.
So not only do I gain traffic from Twitter itself, I’m able to leverage the followers that Tweet has, but I’m also able to push it on to Digg and/or Reddit and/or other networks and create more traffic for that post. It’s amazing how much traffic you can generate if you follow good quality commenting rules and promote articles that you have commented on. I read two really good articles about quality commenting.
The first article was 4 Effective Ways to Comment on Different Blogs and the second one Formula for Effective Commenting state a lot of great tips. This is the condensed list of what I gathered from them both:
1. Find similar blogs so you can create relevant links and/or relevant traffic.
2. Add to the conversation, don’t just say “Nice Post”.
3. Only link to your blog or site when it makes sense.
4. Be different or intelligent when you comment.
5. Ask questions when commenting. .
6. Answer questions that are asked.
7. Object appropriately, remember comments are moderated.
8. Join the conversation.
9. Keep comments short.
10. Be early in the comments.
11. Respond to comments about your comments.
12. Be funny.
13. Be real and genuine when commenting.
14. Keep commenting.
15. Keep a consistent identity so that you can build a reputation and people will recognize and trust your comments.
Thursday, April 9, 2009
4 Very Real Reasons To Have A Blog
I have been blogging for several years now and am a big proponent of blog use. In fact, last week I was conducting a webinar and got carried away preaching about the importance of company blogging. During the webinar I was asked again if having a blog was “essential” for a company. The questioner wanted to know specifically why I felt having a blog was important and wanted specific examples and ideas of good blogs so they had some direction in their blog planning. In other words - don’t just tell me to have a blog because its important, but tell me why it is important and give me specific examples and ideas of blogs who are doing things the right way. So, I gave my spill of answers. But then I got to thinking if the people who are following me on Twitter had the same or similar answers - and they did! (BTW, I appreciate all of you who answered me).
Here is the general summary of the Twitter answers above, and I will expand on each one.
1. A platform to be the expert - This is your industry, you have the opportunity to set the bar high. With a little research on places like Twitter, Yahoo Answers and other questions and answer websites, you can figure out what questions people are asking about your industry and provide them with (your) industry standard answers and insights. This is one of the best ways to add much needed content to your site, provide value, and become an expert online in your field. By the way, creating blog posts with this kind of information is one of the best ways to start blogging for those of you who are afraid to get your feet wet.
2. Give your company a personality - Be yourself. If you can come across as an individual who cares, rather then a corporation pushing a product or service it will serve you much better! Let potential customers get to know the person behind the company and trust will follow.
3. Search Engine Optimization - Think about how awesome it would be if you could create a piece of content, and have it indexed and ranking on Google (or other search engines) on the same day. If your website is providing enough value, and has enough trust, this is exactly what can happen. Having a blog gives you more of an opportunity to be found for additional keywords that you normally may not be going after. It is much easier to link to good content inside of blogs too, and we know how important people linking to us is. Blogs have many built in capabilities for sharing content too, which helps with the link building.
4. Help with staying relevant - Don’t just have a blog to have a blog because everyone else is doing it. The goal of your blog should be to help you company be more relevant from an information standpoint. Because, that is what people are looking for these days - news and information from individuals, companies, etc. Your blog is also one of the best facilitators for interacting with and embracing social networks, which in turn allow people to share your content. If you are using blogging platforms like Wordpress for example, there are many plugins that make sharing your content and information with others easy. That alone helps you stay relevant, people who use these platforms to find information understand that your blog is an up to date relevant source of information.
These 4 reasons in some form or another really do sum up my feelings as to why online businesses need blogs. Of course there could be more advanced additional answers that might include… push viral content , syndicate videos, etc. But we need to take baby steps, and for now you I think that if you can both understand and start to implement the above 4 things, you will be setting out on the right path!
Here is the general summary of the Twitter answers above, and I will expand on each one.
1. A platform to be the expert - This is your industry, you have the opportunity to set the bar high. With a little research on places like Twitter, Yahoo Answers and other questions and answer websites, you can figure out what questions people are asking about your industry and provide them with (your) industry standard answers and insights. This is one of the best ways to add much needed content to your site, provide value, and become an expert online in your field. By the way, creating blog posts with this kind of information is one of the best ways to start blogging for those of you who are afraid to get your feet wet.
2. Give your company a personality - Be yourself. If you can come across as an individual who cares, rather then a corporation pushing a product or service it will serve you much better! Let potential customers get to know the person behind the company and trust will follow.
3. Search Engine Optimization - Think about how awesome it would be if you could create a piece of content, and have it indexed and ranking on Google (or other search engines) on the same day. If your website is providing enough value, and has enough trust, this is exactly what can happen. Having a blog gives you more of an opportunity to be found for additional keywords that you normally may not be going after. It is much easier to link to good content inside of blogs too, and we know how important people linking to us is. Blogs have many built in capabilities for sharing content too, which helps with the link building.
4. Help with staying relevant - Don’t just have a blog to have a blog because everyone else is doing it. The goal of your blog should be to help you company be more relevant from an information standpoint. Because, that is what people are looking for these days - news and information from individuals, companies, etc. Your blog is also one of the best facilitators for interacting with and embracing social networks, which in turn allow people to share your content. If you are using blogging platforms like Wordpress for example, there are many plugins that make sharing your content and information with others easy. That alone helps you stay relevant, people who use these platforms to find information understand that your blog is an up to date relevant source of information.
These 4 reasons in some form or another really do sum up my feelings as to why online businesses need blogs. Of course there could be more advanced additional answers that might include… push viral content , syndicate videos, etc. But we need to take baby steps, and for now you I think that if you can both understand and start to implement the above 4 things, you will be setting out on the right path!
Tuesday, April 7, 2009
How to Grow Your Google Authority
What is the real route to better Google rankings?
Many new Internet marketers obsess over Google pagerank believing it to be the route to rising in the search results, where in fact pagerank is just one of many factors involved in your search engine ranking and, most misleading, what you see in the Google Toolbar is very inaccurate anyway.
People look at Wikipedia and think they rank so highly and so often because of pagerank, or perhaps because they have a gajillion links, but there is another powerful element we can overlook if we are not careful.
Once relevance, links and keywords are taken into account, the true engines of search engine success are now believed to be “Trust” and “Authority”. But what do those phrases mean in this context, and how do you get more of the good stuff?
Read on!
Authority Leads to Google Authority
You know I am all about promoting authority in your blogging. Authority in general means that people trust you to supply expert insight. The good news is that authorities trusted by human beings are also trusted by Google.
Authority in a search context takes into account all the elements of a site then determines a grading on the spectrum from completely authoritative through to no authority at all. The more authoritative and trusted your site, the better you will rank.
There are many factors that directly influence your Google authority including the domain (a .gov is going to be more trusted than a much easier to gain .info), quantity and quality of links, plus traffic elements.
Dear Google … Who Do You Trust?
Perhaps the most important element is this factor of who is linking to you. It is believed that Google has a whitelist of trusted websites. While it is unlikely you will get onto this hallowed category yourself, inbound links from the websites that are already on the white list will give you a certain boost in the search engine rankings.
The problem is all of this is very unscientific, based on observation and guesswork, and the only people that really know what is going on work for Google, and unsurprisingly they are not talking.I should also point out that, while we often use “Authority” and “Trust” almost interchangeably, Google almost certainly sees the two factors as separate. We have way more influence over our authority than we do our “TrustRank“, in fact as far as trust is concerned the best we can do is improve our “degrees of separation” from those we suspect are on the search engine’s white list.
That all said we can still take some educated guesses as to which elements of your site and content will drive up the authority factor and in turn help you gain those all-important search results. Plus the more authority we accrue, the more likely we are to get linked to by the trusted few.
Let’s take a look at some of those now, starting with the negatives, then leading to the positives:
Many new Internet marketers obsess over Google pagerank believing it to be the route to rising in the search results, where in fact pagerank is just one of many factors involved in your search engine ranking and, most misleading, what you see in the Google Toolbar is very inaccurate anyway.
People look at Wikipedia and think they rank so highly and so often because of pagerank, or perhaps because they have a gajillion links, but there is another powerful element we can overlook if we are not careful.
Once relevance, links and keywords are taken into account, the true engines of search engine success are now believed to be “Trust” and “Authority”. But what do those phrases mean in this context, and how do you get more of the good stuff?
Read on!
Authority Leads to Google Authority
You know I am all about promoting authority in your blogging. Authority in general means that people trust you to supply expert insight. The good news is that authorities trusted by human beings are also trusted by Google.
Authority in a search context takes into account all the elements of a site then determines a grading on the spectrum from completely authoritative through to no authority at all. The more authoritative and trusted your site, the better you will rank.
There are many factors that directly influence your Google authority including the domain (a .gov is going to be more trusted than a much easier to gain .info), quantity and quality of links, plus traffic elements.
Dear Google … Who Do You Trust?
Perhaps the most important element is this factor of who is linking to you. It is believed that Google has a whitelist of trusted websites. While it is unlikely you will get onto this hallowed category yourself, inbound links from the websites that are already on the white list will give you a certain boost in the search engine rankings.
The problem is all of this is very unscientific, based on observation and guesswork, and the only people that really know what is going on work for Google, and unsurprisingly they are not talking.I should also point out that, while we often use “Authority” and “Trust” almost interchangeably, Google almost certainly sees the two factors as separate. We have way more influence over our authority than we do our “TrustRank“, in fact as far as trust is concerned the best we can do is improve our “degrees of separation” from those we suspect are on the search engine’s white list.
That all said we can still take some educated guesses as to which elements of your site and content will drive up the authority factor and in turn help you gain those all-important search results. Plus the more authority we accrue, the more likely we are to get linked to by the trusted few.
Let’s take a look at some of those now, starting with the negatives, then leading to the positives:
Monday, April 6, 2009
Increase Online Visibility for Sales and Links
The greater your company's visibility is online, the more links your site will get. People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales.
Here are some methods to build brand awareness and exposure online.
Contribute Articles
I'm not talking about submitting an article to 1,000 article directories. I'm talking about the more traditional marketing strategy of getting published. These articles could be how-to, advice, or opinion columns. Target all kinds of sites in your vertical and places your customers would frequent. These sites could range from nonprofit organization, to hobbyist, to newspapers.
Press Mentions
Want to get interviewed by the press? There's a great likelihood they'll contact you if your company has good online exposure. Just make sure it's easy for them to contact you by phone. Often the media is just looking for a comment to add into their piece. That goes to the first person who answers their phone call.
One way to speed up this process is to start networking with colleagues to get an introduction to people in the press who cover your industry. LinkedIn is an excellent tool for this.
Forums & Discussion Groups
Those signature links have little value in terms of search engines -- yet they can do wonders for building your company's reputations. Keep in mind many bloggers are in forums looking for topics to write about. Either answer questions or contribute to the discussion.
Comments
Put together a list of the most influential blogs for your industry and audience. Then have someone contribute to the discussion in the comments. Expand on the topic that was written about and even point out additional resources. Make sure the comments are insightful and non-promotional.
Answer Questions
Gather a list of sites where people commonly post questions about your industry or product. Then be the first or second person to provide the answer. Just don't be promotional.
Social Media
There's no need to worry about social media anymore because the rumor is Twitter is replacing all social media. Read one of the thousands of blog posts written in the past day about Twitter for more information. To quote the Borg from "Star Trek," "Resistance is futile."
If you don't believe the hype, then be brave and get involved in social media sites. You'll find that they're still vibrant and growing, and that there really is more to social media than Twitter. Many sites have groups dedicated to specific topics, such as travel, fashion, or careers. If there's no topic for your vertical, start one today! Even better, get creative and start a better group with a unique perspective.
The trick with any of these strategies is to have the people in place to handle the workload. It takes dedication because this isn't a one-time process.
An example would be having a person dedicate an hour each day to answering questions on forums. Another example would be to hire someone to handle your online public relations from social media, to getting your company published, to discussion forums. That really depends on your company's needs and budget.
The important thing is to set up a regular schedule. Remember, good link development is just good marketing.
Here are some methods to build brand awareness and exposure online.
Contribute Articles
I'm not talking about submitting an article to 1,000 article directories. I'm talking about the more traditional marketing strategy of getting published. These articles could be how-to, advice, or opinion columns. Target all kinds of sites in your vertical and places your customers would frequent. These sites could range from nonprofit organization, to hobbyist, to newspapers.
Press Mentions
Want to get interviewed by the press? There's a great likelihood they'll contact you if your company has good online exposure. Just make sure it's easy for them to contact you by phone. Often the media is just looking for a comment to add into their piece. That goes to the first person who answers their phone call.
One way to speed up this process is to start networking with colleagues to get an introduction to people in the press who cover your industry. LinkedIn is an excellent tool for this.
Forums & Discussion Groups
Those signature links have little value in terms of search engines -- yet they can do wonders for building your company's reputations. Keep in mind many bloggers are in forums looking for topics to write about. Either answer questions or contribute to the discussion.
Comments
Put together a list of the most influential blogs for your industry and audience. Then have someone contribute to the discussion in the comments. Expand on the topic that was written about and even point out additional resources. Make sure the comments are insightful and non-promotional.
Answer Questions
Gather a list of sites where people commonly post questions about your industry or product. Then be the first or second person to provide the answer. Just don't be promotional.
Social Media
There's no need to worry about social media anymore because the rumor is Twitter is replacing all social media. Read one of the thousands of blog posts written in the past day about Twitter for more information. To quote the Borg from "Star Trek," "Resistance is futile."
If you don't believe the hype, then be brave and get involved in social media sites. You'll find that they're still vibrant and growing, and that there really is more to social media than Twitter. Many sites have groups dedicated to specific topics, such as travel, fashion, or careers. If there's no topic for your vertical, start one today! Even better, get creative and start a better group with a unique perspective.
The trick with any of these strategies is to have the people in place to handle the workload. It takes dedication because this isn't a one-time process.
An example would be having a person dedicate an hour each day to answering questions on forums. Another example would be to hire someone to handle your online public relations from social media, to getting your company published, to discussion forums. That really depends on your company's needs and budget.
The important thing is to set up a regular schedule. Remember, good link development is just good marketing.
6 Real Linkbait Examples and the Lessons Learned
Linkbait can be a very effective tool for search engine optimization. Social media is important for marketing your small or large business in 2009. The sky is blue. Women have secrets. Thanks for nothing, Dave. We’re actually dumber for having listened to you just now. You’re so very welcome, and do you know of a bank in the vicinity where I can cash your seminar check?
Preach vs. Practice
You learned absolutely nothing from that first paragraph which you didn’t already know. Simply telling someone to consider linkbait, link building or general social media as a means to drive both direct and eventually organic traffic to their site is like lending them your car and forgetting to give them the keys. A big heap of useless nothing. Don’t be that guy. The interwebnets are already flooded with them. And for God’s sake don’t pay them to tell you all those things. Ask for specific examples of their own linkbait work that can actually teach you something practical about applying the strategy to your own business. Don’t let them get away with simply talking about those damned blender videos again.
One of the reasons I am a fan of Montreal SEO maven Gab Goldenberg’s blog is that he provides real-world examples of work he has done for actual clients. As a result he is never even in the running on those days when I get so overwhelmed by my Google Reader backlog that I decide to start culling the RSS feed herd. I thought of possible ways in which I too could provide something particularly helpful today and dug out six of my previous linkbait project URLs. I’m not saying they’re ground-breaking or even especially good - but I did learn a lot from them and maybe you can too.
What is Linkbait?
Simply put, linkbaiting is the creation of something online which you feel has the potential to go viral. “Going viral” means a piece of content is so engaging, funny, helpful, life-saving, disturbing or a combination of all five that people feverishly pass it around amongst their friends via IM and email. Scores of bloggers link to it because they want to share it with their audience. It becomes bookmarked naturally in tons of social media sites. The benefits are twofold. In the short term the popular webpage gets tons of direct traffic and brand recognition. In the long term the domain encourages many one-way incoming links which is a crucial factor the major search engines take into account when deciding where to rank your site for specific keywords.
Here are some great articles regarding the construction of effective linkbait if you’d like to read more on the basics. I’d rather spend my bloggy time today showing you some real and original examples of linkbait I myself created - and then looking into the reasons they worked, didn’t work or could have been improved upon. I didn’t make these with enormous production budgets or teams of semi-conscious, hungover marketing interns at my disposal - but I did use my imagination with some degree of tangible success. Perhaps this article should be called Linkbait Ideas for Small to Medium-Sized Businesses. Perhaps this article should be skipped altogether.
Linkbait Best Practices
I tried to follow the golden (and vague) rules that I’d been reading about since the term “linkbait” was originally coined. Use media. Make it informative. Make it funny. Put it in a “top 10″ format. Include prominent social media submission buttons. Include an “email this to a friend” form. Make sharing easy. Consider paying off some prominent Diggers (did I say that out loud?). Put it in a subfolder on the client’s domain without any branding and then move it under the main template after it has been live for a few weeks to disguise its true marketing purpose. Sacrifice a chicken and pray. Read up on Chaos Theory.
Original Linkbait Examples
I’m going to link to these 6 examples using the specific keyword phrases they were designed to draw traffic for. This is partially because I’d like that strategy to be abundantly clear and partially because this is my blog and it’s my perogative to keep flogging these pieces even years after they were created should I want to. A good, timeless piece of bait can continue to draw relevant traffic indefinitely.
Preach vs. Practice
You learned absolutely nothing from that first paragraph which you didn’t already know. Simply telling someone to consider linkbait, link building or general social media as a means to drive both direct and eventually organic traffic to their site is like lending them your car and forgetting to give them the keys. A big heap of useless nothing. Don’t be that guy. The interwebnets are already flooded with them. And for God’s sake don’t pay them to tell you all those things. Ask for specific examples of their own linkbait work that can actually teach you something practical about applying the strategy to your own business. Don’t let them get away with simply talking about those damned blender videos again.
One of the reasons I am a fan of Montreal SEO maven Gab Goldenberg’s blog is that he provides real-world examples of work he has done for actual clients. As a result he is never even in the running on those days when I get so overwhelmed by my Google Reader backlog that I decide to start culling the RSS feed herd. I thought of possible ways in which I too could provide something particularly helpful today and dug out six of my previous linkbait project URLs. I’m not saying they’re ground-breaking or even especially good - but I did learn a lot from them and maybe you can too.
What is Linkbait?
Simply put, linkbaiting is the creation of something online which you feel has the potential to go viral. “Going viral” means a piece of content is so engaging, funny, helpful, life-saving, disturbing or a combination of all five that people feverishly pass it around amongst their friends via IM and email. Scores of bloggers link to it because they want to share it with their audience. It becomes bookmarked naturally in tons of social media sites. The benefits are twofold. In the short term the popular webpage gets tons of direct traffic and brand recognition. In the long term the domain encourages many one-way incoming links which is a crucial factor the major search engines take into account when deciding where to rank your site for specific keywords.
Here are some great articles regarding the construction of effective linkbait if you’d like to read more on the basics. I’d rather spend my bloggy time today showing you some real and original examples of linkbait I myself created - and then looking into the reasons they worked, didn’t work or could have been improved upon. I didn’t make these with enormous production budgets or teams of semi-conscious, hungover marketing interns at my disposal - but I did use my imagination with some degree of tangible success. Perhaps this article should be called Linkbait Ideas for Small to Medium-Sized Businesses. Perhaps this article should be skipped altogether.
Linkbait Best Practices
I tried to follow the golden (and vague) rules that I’d been reading about since the term “linkbait” was originally coined. Use media. Make it informative. Make it funny. Put it in a “top 10″ format. Include prominent social media submission buttons. Include an “email this to a friend” form. Make sharing easy. Consider paying off some prominent Diggers (did I say that out loud?). Put it in a subfolder on the client’s domain without any branding and then move it under the main template after it has been live for a few weeks to disguise its true marketing purpose. Sacrifice a chicken and pray. Read up on Chaos Theory.
Original Linkbait Examples
I’m going to link to these 6 examples using the specific keyword phrases they were designed to draw traffic for. This is partially because I’d like that strategy to be abundantly clear and partially because this is my blog and it’s my perogative to keep flogging these pieces even years after they were created should I want to. A good, timeless piece of bait can continue to draw relevant traffic indefinitely.
Friday, April 3, 2009
Online Marketing Services
Web marketing is the sole strategy which guarantees success to any website. We are a seo expert agency with a very imperative aptitude of organizing change and updating our marketing tools to match the client’s needs. We are an Indian internet marketing corporation that promises you online growth and advantages.
Nowadays, just performing seo for your website is not sufficient as the competition is so high. I want you to do search engine marketing (SEM) of your site which will attracts not only traffic to your site, but most importantly increase the conversion ratio to guarantee higher sales. For all type of eCommerce services based or product based online marketing blog can make it unbeaten on web. We have our proprietary internet marketing tools and tactics which supports in increasing online sales and profits.
What we do :
1) Affiliate Marketing Management
- Boost and authorize your affiliate marketing channel and do affiliate recruitment.
- Guarantee that your program artistic is updated to meet the affiliate requirement
- Work with you to design promotions for affiliates
2) Search Engine Optimization
-Guarantee top rankings on search engines (SERPs)
3) Online direct marketing and selling
- Do marketing, advertising, promotional and selling using latest techniques.
4) Online Public Relations (PR)
- Publish updates to inform the prospect regulars to boost the awareness and word of mouth amongst the prospect customers.
5) PPC
- Do PPC campaign management
- Build ad campaigns which will produce the highest return on your investment
- Work to SMO(social media optimization) on costs and check the scam clicks.
6) Viral marketing
- Help products being sell by other purchased product.
This is what a sales man does when you stopover a store, example: you go to a store and purchase a sofa, the sales man will then try to sell you matching chairs, then carpet, then even a decorative lamp. Or even when Hotmail users send e-mail, they innocently infect the receiver with the ads at the base of the mail. You will have to believe it, because this is the sole technique to increase your deals and also your earnings.
7) Email Marketing
We will use email marketing tool efficiently to boost your brand awareness, increase sales volume, raise conversion rate, maintain, brand building, enhance product knowledge, etc. Spamming is not a good way as it may lead to black hat listing your web site. We understand the outcomes of each feature of online marketing strategies and consequently we will use this most powerful online marketing tool to endorse your brand.
With all these services combined we give you a guarantee to increase your online business.
Although what those firms who affiance to “increase search engine results to your website” may acquaint you, there is no magical blueprint for online business success. Unbeaten online based business happens alone with accurate planning, appropriate execution, attentive monitoring, and advancing advance of the outcomes you attain. Contact the new age marketing OnlineMarketingBlog right away, may be you would have lost a few sales while you were thinking!
Nowadays, just performing seo for your website is not sufficient as the competition is so high. I want you to do search engine marketing (SEM) of your site which will attracts not only traffic to your site, but most importantly increase the conversion ratio to guarantee higher sales. For all type of eCommerce services based or product based online marketing blog can make it unbeaten on web. We have our proprietary internet marketing tools and tactics which supports in increasing online sales and profits.
What we do :
1) Affiliate Marketing Management
- Boost and authorize your affiliate marketing channel and do affiliate recruitment.
- Guarantee that your program artistic is updated to meet the affiliate requirement
- Work with you to design promotions for affiliates
2) Search Engine Optimization
-Guarantee top rankings on search engines (SERPs)
3) Online direct marketing and selling
- Do marketing, advertising, promotional and selling using latest techniques.
4) Online Public Relations (PR)
- Publish updates to inform the prospect regulars to boost the awareness and word of mouth amongst the prospect customers.
5) PPC
- Do PPC campaign management
- Build ad campaigns which will produce the highest return on your investment
- Work to SMO(social media optimization) on costs and check the scam clicks.
6) Viral marketing
- Help products being sell by other purchased product.
This is what a sales man does when you stopover a store, example: you go to a store and purchase a sofa, the sales man will then try to sell you matching chairs, then carpet, then even a decorative lamp. Or even when Hotmail users send e-mail, they innocently infect the receiver with the ads at the base of the mail. You will have to believe it, because this is the sole technique to increase your deals and also your earnings.
7) Email Marketing
We will use email marketing tool efficiently to boost your brand awareness, increase sales volume, raise conversion rate, maintain, brand building, enhance product knowledge, etc. Spamming is not a good way as it may lead to black hat listing your web site. We understand the outcomes of each feature of online marketing strategies and consequently we will use this most powerful online marketing tool to endorse your brand.
With all these services combined we give you a guarantee to increase your online business.
Although what those firms who affiance to “increase search engine results to your website” may acquaint you, there is no magical blueprint for online business success. Unbeaten online based business happens alone with accurate planning, appropriate execution, attentive monitoring, and advancing advance of the outcomes you attain. Contact the new age marketing OnlineMarketingBlog right away, may be you would have lost a few sales while you were thinking!
Thursday, April 2, 2009
A Fresh Look At Local Search Ranking Factors
I admire the Trailblazers of Local Search Marketing…people like David Mihm, Michael Jensen, and Andrew Shotland who are offering interesting, perceptive insights into this most important aspect of SEO. Now, I’m not close enough to the topic to offer any groundbreaking new information about Local Search, but I have read and studied the area and I need to say that I have questions and concerns about what I’m reading. Are their conclusions actually correct, and if yes, are they offering the best possible advice to the reader to take advantage of their knowledge? So, I wanted to review some aspects of Local SEO and offer my thoughts about what I see:
1) Citation Is The New Link is David Mihm’s groundbreaking Local SEO article where he argues that the volume of “cites” of a local business that appear in the SERPS helps get it higher local search rankings even if the citations aren’t accompanied by a link to the website. Now, I agree with David’s premise…however, I think his advice at the end of the post as to how businesses can increase their citations (obscure directory submissions & mining competitor citations) is pretty ineffectual compared to the most obvious solution.
Remember the guestbook signing software that you probably haven’t used for 5 years (since it hasn’t been effective for that long)? Time to fire it up again since the easiest way to generate these local citations is to sign 10,000+ guestbooks with your complete business contact information. Now, since it’s a known fact that spammy links to your site will get it penalized in the SERPS, when you are “citing your site” in each guestbook, you are also linking to your competition, damaging their link profile at the same time you’re elevating your local SEO. I’m amazed that a smart guy like David didn’t think of this.
2) City Centroid Correlation to Local Search Rankings: In David’s comprehensive study of Local Search Ranking factors, one of the strongest factors that predicted local search ranking success was the proximity of the business to the “center” of the city. Smart people like Matt McGee and Gab Goldenberg chimed in with comments on this factor and on the surface, the evidence overwhelmingly supports this. However, I’d like to offer a slightly different take on the same information which allows the local business owner who isn’t located in the center of the city an opportunity to grab a top local search ranking:
“The Correlating Factor isn’t actually ‘City Centroid’ but the geo-targeted location of the person as he/she claimed the local business listing.”
In other words, how close to the center of the city was the person when they claimed and confirmed their local business with Google?” Most people are physically located at their business when they make their claim…and since they are already at the ‘City Centroid’, that’s why their businesses rank so well. However, this loophole here can be exploited to your advantage…
Get a map of the Top 10 local businesses for your targeted local query. Plot a point that seems to be in the center of those top 10 listings. Drive to that spot, fire up your laptop, and claim your Google local listing from there. Google will assign the location of your registration to your business (even if your business is actually located a long way away) and the chance of your getting a higher local search ranking for your targeted term will exponentially increase.
3) How to knock your competitor(s) off the top of the Local Search Listings and replace their listings with yours even if they’ve already claimed their listing.
Here’s a fun one. First, you go to Google’s Local Business Center and attempt to claim the listings of your competition. Google will let you go through the process but without confirmation, all your work is moot. At the end, you get the option of choosing whether to “confirm” your information via telephone or postcard. Choose postcard. When you input the information that’s used to generate the mailing label, make sure you get the label to say “Attn: xxxxxx” and use a name that people will most certainly remember.
You wait a few days and then send your spouse / significant other to each location with the following story:
“My husband was here a few days ago. He lost his wallet and he thinks this is where he lost it. Has anybody turned in a missing wallet?”
“I don’t think so. What was your husband’s name?”
“John Holmes.”
“Yeah, sure it is. Really?”
“Really. His name is John Holmes. You have a problem with that?”
“Well, nobody has turned in a missing wallet.”
“May I leave you my card and if you find his wallet, will you call me?”
“Sure thing.”
Now, you’ve spent $5 at VistaPrint to get a bunch of cards printed up with her name (Katie Holmes), address and phone number (best to use a disposable Google Voice number). She leaves her card and gets a card from the person at the business. It’s unlikely that she’ll get a call back…but leaving the card gets them to remember her for when she calls back in a few days…
“This is Katie Holmes and I’m calling to see if you’ve found my husband’s wallet.”
“Nobody’s turned in the wallet. But the darnedest happened. We got a postcard here addressed to him from Google?”
“Really. Can you read to me what it says?”
“Sure…”
1) Citation Is The New Link is David Mihm’s groundbreaking Local SEO article where he argues that the volume of “cites” of a local business that appear in the SERPS helps get it higher local search rankings even if the citations aren’t accompanied by a link to the website. Now, I agree with David’s premise…however, I think his advice at the end of the post as to how businesses can increase their citations (obscure directory submissions & mining competitor citations) is pretty ineffectual compared to the most obvious solution.
Remember the guestbook signing software that you probably haven’t used for 5 years (since it hasn’t been effective for that long)? Time to fire it up again since the easiest way to generate these local citations is to sign 10,000+ guestbooks with your complete business contact information. Now, since it’s a known fact that spammy links to your site will get it penalized in the SERPS, when you are “citing your site” in each guestbook, you are also linking to your competition, damaging their link profile at the same time you’re elevating your local SEO. I’m amazed that a smart guy like David didn’t think of this.
2) City Centroid Correlation to Local Search Rankings: In David’s comprehensive study of Local Search Ranking factors, one of the strongest factors that predicted local search ranking success was the proximity of the business to the “center” of the city. Smart people like Matt McGee and Gab Goldenberg chimed in with comments on this factor and on the surface, the evidence overwhelmingly supports this. However, I’d like to offer a slightly different take on the same information which allows the local business owner who isn’t located in the center of the city an opportunity to grab a top local search ranking:
“The Correlating Factor isn’t actually ‘City Centroid’ but the geo-targeted location of the person as he/she claimed the local business listing.”
In other words, how close to the center of the city was the person when they claimed and confirmed their local business with Google?” Most people are physically located at their business when they make their claim…and since they are already at the ‘City Centroid’, that’s why their businesses rank so well. However, this loophole here can be exploited to your advantage…
Get a map of the Top 10 local businesses for your targeted local query. Plot a point that seems to be in the center of those top 10 listings. Drive to that spot, fire up your laptop, and claim your Google local listing from there. Google will assign the location of your registration to your business (even if your business is actually located a long way away) and the chance of your getting a higher local search ranking for your targeted term will exponentially increase.
3) How to knock your competitor(s) off the top of the Local Search Listings and replace their listings with yours even if they’ve already claimed their listing.
Here’s a fun one. First, you go to Google’s Local Business Center and attempt to claim the listings of your competition. Google will let you go through the process but without confirmation, all your work is moot. At the end, you get the option of choosing whether to “confirm” your information via telephone or postcard. Choose postcard. When you input the information that’s used to generate the mailing label, make sure you get the label to say “Attn: xxxxxx” and use a name that people will most certainly remember.
You wait a few days and then send your spouse / significant other to each location with the following story:
“My husband was here a few days ago. He lost his wallet and he thinks this is where he lost it. Has anybody turned in a missing wallet?”
“I don’t think so. What was your husband’s name?”
“John Holmes.”
“Yeah, sure it is. Really?”
“Really. His name is John Holmes. You have a problem with that?”
“Well, nobody has turned in a missing wallet.”
“May I leave you my card and if you find his wallet, will you call me?”
“Sure thing.”
Now, you’ve spent $5 at VistaPrint to get a bunch of cards printed up with her name (Katie Holmes), address and phone number (best to use a disposable Google Voice number). She leaves her card and gets a card from the person at the business. It’s unlikely that she’ll get a call back…but leaving the card gets them to remember her for when she calls back in a few days…
“This is Katie Holmes and I’m calling to see if you’ve found my husband’s wallet.”
“Nobody’s turned in the wallet. But the darnedest happened. We got a postcard here addressed to him from Google?”
“Really. Can you read to me what it says?”
“Sure…”
Wednesday, April 1, 2009
Mind blowing Creative Ideas - 2009
These are some of the sensible ads picture which gained the attraction of the world people. I admire such kind of creativity and bookmark those stuffs for later reference. Since I had a good collection of them, I selectively chosen few best one and presented below. Do give your comment and express your suggestion on each of the ideas.
Child labour is a grave problem that threatens the future of our nation. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. To free them from the clutches of child labour is a challenge that they as citizens must take up. Each individual’s contribution can help after current situation; this was the essential message to be communicated in the ambient space. A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words, “Your contribution can end child labour” was painted over it. This installation was placed in several malls with high volume footballs across the city. The response received was overwhelming. As people contributed to the cause by donating over half a million rupees (and counting…), its gradually increasing weight resulted in the box on the Childs head to rise. People were held speechless, moved by the interactive imagery of this piece and driven to be a part of the change.
Fitness First: Bus stop
People who are happy with their weight are being mocked at for not giving in to this trend. So much so that a company has decided to make their weight public, literally! A health club chain called Fitness First, have actually converted a bus stop bench into a scale that will display the weight of people sitting on it. Quite embarrassing, this idea will definitely not go well with quite a few, especially those who hate to talk or even mention their weight in public.
Child labour is a grave problem that threatens the future of our nation. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. To free them from the clutches of child labour is a challenge that they as citizens must take up. Each individual’s contribution can help after current situation; this was the essential message to be communicated in the ambient space. A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words, “Your contribution can end child labour” was painted over it. This installation was placed in several malls with high volume footballs across the city. The response received was overwhelming. As people contributed to the cause by donating over half a million rupees (and counting…), its gradually increasing weight resulted in the box on the Childs head to rise. People were held speechless, moved by the interactive imagery of this piece and driven to be a part of the change.
Fitness First: Bus stop
People who are happy with their weight are being mocked at for not giving in to this trend. So much so that a company has decided to make their weight public, literally! A health club chain called Fitness First, have actually converted a bus stop bench into a scale that will display the weight of people sitting on it. Quite embarrassing, this idea will definitely not go well with quite a few, especially those who hate to talk or even mention their weight in public.
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